Who’s Your Audience


Design Notebooks

Let’s take a few minutes to review some of your Design Notebooks from last week.

Target Audiences

What is a “target audience”?

Depending on what you’re creating, you probably have several groups of people who you must consider when designing your projects, let’s consider an example from our session downtown last week:

Trenton Storefront Locater – An app that allows local entrepreneurs to find available commercial storefront space in Trenton.

What different kinds of people need to be a part of this system? These different groups are your target audiences.

User Personas

User personas are profiles you create to describe representative user groups of the system you are designing. You create user personas in order to discover the motivation a person may have for using your system.


User Stories

User stories differ from user personas in that they describe specific features user group requires from your system.

A user story follows the following formula:

“As a member of user group X, I want to be able to Y, so I can Z”

For a concrete example,  if you wanted to build a storefront availability app, a couple of user stories might be:

“As a Trenton entrepreneur, I want to be able to find an affordable storefront, so I can keep my costs manageable while servicing the community”

“As a Trenton entrepreneur, I want to be able to find a storefront with the best location for my services, so I will be conveniently accessible to my best customers”

How to write meaningful User Stories

Challenge Entries

Let’s go over the Knight News Challenge entry form to start getting a feel for what we’ll need for next week.

Knight News Challenge Entry Form


User Personas & User Stories

  • With your group, create a Google Document and create at least 3 user personas representing the types of people who will be involved in your system
  • Include end users, system administrators and Trenton partners for whom you’re developing the system as they all have needs of and should receive benefits from your system
  • Create a Google Spreadsheet and title it  User Stories
  • For each User Persona user type, create at least  two user stories to identify features that group will need from your system
  • Create a new slide in your Design Notebooks and title it “User Personas & User Stories”
  • Add links to your group’s User Personas and User Stories documents

Project Concept Presentations

  • Meet with your group and work through the Knight News Challenge entry form.
  • Use this worksheet to prepare your answers before submitting them online next week
  • Fill it out as completely as possible, using the other existing entries for guidance on how to answer each question
  • I’ll be providing you with additional team member information for the second-to-last question; you’ll need to include the Trenton partner as a team member. You can also use their previous efforts to help answer the question “What progress have you made so far?”
  • Come to class with any questions that come up while working through your entry
  • Come prepared next week to present your draft entry

Submitting Your Work

This week’s homework assignment is due next week before class. When you’ve completed them, post a comment on this page (Who’s Your Audience), including a link to your Design Notebook.

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