A good company builds one product, learns from its customers, and iterates to make that product exceptional
Let’s review some of your Design Notebooks.
Discussion: Build or Borrow
- Build everything from the ground up? SNL – Paul Simon Desert Island Christmas
- Or build using on top of whatever’s available? Square Peg in a round hole
- We Leave Half Of All Our Seafood On The Table
- Even Poor Countries End Up Wasting Tons of Food
- Comcast X1 Development SDK
- Yelp names new chairwoman
- Theremin Bollards
Let’s take another look at the project canvas.
- Take a few minutes to think about how an early adopter of your project might use it the first time.
- Try writing this out as a series of steps, sort of like a recipe.
- Now think about another kind of user, or perhaps the same user as before, but now they’re coming back a second time. Are they following exactly the same steps? Or is there a different sequence they’ll need to follow.
- Write out this sequence as a separate series of steps.
- Continue doing this exercise for a total of three different users.
Using the sequences your wrote out in the previous exercise, begin creating a paper prototype of your project.
- If you’re creating an animation or film, mock up a story board to establish flow
- A web site or mobile app? Draw out a rough of what the UI might look like in blocks (you can use POP later to generate stub pages)
- A process? Create paper markers for the different participants in the process. Hand them out to people representing each element of the process and havr them act out the flow
- Update your project canvas solution block with your solution outline
- Continue collecting links about the state of the art of your field, the innovation context of your field, organizations where you’d like to work, or their competitors
- Create a new slide in your Design Notebook and label it “Solution”
- Write a brief paragraph describing your solution
- Include a link to your project canvas
- Continue developing your paper prototypes
- Come to class next week prepared to test your prototype with your classmates