- Next week we’ll begin developing Paper Prototypes of our projects
- This week’s brown bag lunch – Ed Keller presents The Limits of Guitar: Relationships Between Musicians and Audience
- Maker Faire this weekend
- Exploring personal data for public good research
- Building Non-linear Narratives
- Online Video and Interactive TV Experiences
- tvx 2016
- IAB Interactive TV Overview
- Comcast Spotlight
- The Changing TV Experience:Attitudes and Usage Across Multiple Screens
- Xfinity X1
Let’s take some time to review some of your Design Notebooks. When presenting:
- Share your project concept
- Show your User Personas
- Who is your most important user group & why
What’s Unique About Your Project
Let’s take another look at the project canvas.
So far we’ve:
- Identified a real need (problem) we want to address with our projects
- Researched other existing alternatives to determine the state of the art
- Identified our target audiences (customer segments) and analyzed them with User Personas and User Stories
- Identified our most important user groups (early adopters) and what they need to be able to do with our solutions
Knowing all this; the need we’re addressing, who’s need it is, and how others are addressing it, we can now identify how our treatment will be different (Unique Value Proposition).
- Take a few minutes to review your project canvas so far. Review your problem statement, your existing alternatives, and your most important user groups.
- Reflect on how you’d like to approach addressing the needs of your most important user groups.
- How is this different from how your existing alternatives address those needs?
- Why do you think your approach is better?
- Write out a few drafts of a Unique Value Proposition for your project. State it as a “Single clear, compelling message that states why your project is different and worth paying attention to”.
- Update your project canvas with your Unique Value Proposition.
High Level Concept
Your High Level Concept is a shorthand analogy you can use to quickly explain your unique approach. It’s also known as a High Concept Pitch.
You can state it as a comparison to some existing alternative, e.g. “Uber is AirBnB for car services”, or “Sharknado is Jaws meets Twister”, or “Youtube is Flickr for videos”, etc.
- Break up into groups and take turns presenting your Unique Value Propositions.
- Brainstorm with your group to come up with a few High Level Concept statements that best describe your project by analogy.
- Update your project canvas with your favorite High Level Concept
- Continue collecting links for current events relevant to your project, trends & events relevant to your project’s innovation context, and existing alternatives to your project.
- Pick a few links to share in class next week
- Review your project canvas so far
- Review your problem statement and existing alternatives
- Review your customer segments, especially your early adopters and their user stories
- Review your unique value proposition and your high level concept
- Based on on these steps in your process, outline a solution to your problem
- Be sure to focus on your most important user group(s) and that you are taking a unique approach to addressing their needs
- Create a new slide in your Design Notebook and title it “Project Solution”
- Present your solution outline
Submitting Your Work
This week’s homework assignment is due next week before class. When you’ve completed them, post a comment on this page (Who’s Your Audience), including a link to your Design Notebook.