Revenue Streams


  • Dust or Magic in 2 weeks on Nov 3rd
  • Midterm status reports due this week – please make sure you’re up-to-date on your Design Notebooks and Project Canvases
  • Let’s talk about next semester
  • Next week –  budgets & expenses

Design Notebooks

Let’s take a few minutes to review some of your Design Notebooks.


Revenue Streams

Let’s take a look at the project canvas template.

  1. Problem & Existing Alternatives
  2. Customer Segments & Early Adopters (Target Audience)
  3. Unique Value Proposition & High Level Concept
  4. Solution
  5. Channels
  6. Revenue Streams – what’s in it for you?
  7. Cost Structure
  8. Key Metrics of Success
  9. Unfair Advantage

What’s a revenue stream?

For our purposes, let’s think of this as any kind of remuneration for your efforts. This could be a job, an investor, a customer, happy parents, a good grade, etc.


Take a few minutes to think about what you would like to get in return for all your efforts this semester and next developing your senior thesis.

  • Make a list of everything you’d like to get in return for your project
  • Order the list in terms of what’s most important to least important
  • Try to assign a numeric value to each reward; i.e. if you hope to get a job out of it, how much should that job pay? Investors? How much investment are you looking for? Customers? How much should they pay you for your service?
  • How can you find out what the going rates are for jobs in your field (hint: Glassdoor)? Looking for customers? How much do your existing alternatives charge for their services? Investors? How much money have your existing alternatives raised?



Please read Junior UX Designer Pains: The First Job

Design Notebook

  • Create a new slide in your Design Notebooks and title it “Dream Job”
  • Write a brief paragraph describing your dream job – what would you be doing? Where would it be? Would you be working at a big company? A small company? Your own company?
  • Create an account on
  • Do a few searches on Glassdoor for job titles you’d like to have
  • What’s the average salary for that job title in the location you’d like to work?
  • Check out’s cost of living calculator
  • Input the average salary figure you found on into the calculator along with your current city and the location of your dream job
  • What’s the cost of living in that location?

Project Canvas

  • Update your project Canvas with your list of things you hope to earn as a result of your Senior Thesis project

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